PORTFOLIO

image of annie bettis creative copywriter

PORTFOLIO

Hi there, I’m Annie.

I’m a writer living, working and playing in Sydney, Australia.

My career in advertising started in 2011, working in the social media and strategy space before evolving into a creative role. Before that, I was living in Italy, working as a tour guide and writing travel content.

Here you’ll find a small selection of my favourite pieces of work and writing.

My favourite ad is IKEA: Silence the Critics.

Non-advertising things include ocean swimming & bushwalks with my dog, snowboarding, trying all the beers at breweries (except lagers), and reading.

  • Fav Book: Tomorrow and Tomorrow and Tomorrow (although I read a lot of non-fiction).

  • Fav TV Shows: Ted Lasso & New Girl.

  • Best Recent Beer: Strawberry Shortcake Sour at Batch Brewing in Sydney and a Chai-Infused Pale Ale in Kyoto, Japan.

CV

whiteGREY, 2022-2024

Senior Creative

AKQA, 2024-Present

Senior Creative

Archibald Williams, 2021-2022

Senior D2C Copywriter

Freelance, 2018-2021

Senior Copywriter & Content Manager

Society Social, 2016-2018

Copywriter & Content Manager

Havas, 2015-2016

Social Copywriter & Content Manager

Wunderman, 2013-2015

Social Strategist & Community Manager