Canteen Brand Relaunch
As part of a pitch to win the Canteen account, we created a fresh approach to their brand through strategy, messaging, and brand design.
THE IDEA
CANTEEN UNLOCKS THE FLIPSIDE OF CANCER
The community beyond the treatment.
The joy and creativity behind the pain.
The new experiences on the other side of the hard ones.
The healing power of connection on the flipside of everything you thought you knew about the experience of cancer, and its treatment.
As part of our remit in 2024, we created a hero brand film, a suite of assets for their Bandanna Day campaign, a series of assets for their regular giving appeal, a new set of brand guidelines and a stock library of imagery.