WESTFIELD CHRISTMAS

BRIEF

At the height of the cost-of-living crisis, Westfield wanted to find a way to continue to cement their place as the

Home of Christmas without making their audience feel pressured to overspend.

INSIGHT

We all have smells, sounds, textures, and tastes that throw us back into our most precious memories,

and these little moments are all it takes to spark the Christmas spirit.

IDEA

Feels Like Christmas

Our campaign explores three stories of individuals’ special Christmas memories.

We wanted this campaign to feel intimate, as if each story was being shared with one special person, right there in the room. No theatrics, just memories.

In addition to our films (30” & 15”), we shot a set of photography, and created bespoke animated photography to bring each sensory moment to life.